As discussed in a topic posted in April when Yahoo acquired IndexTool, so a Free Web Traffic Analytics tool was Expected from Yahoo!

Now the time has come and Yahoo has announced a Free web traffic analytics tool named “Yahoo Web Analytics“. This Free Web Analytics tool from Yahoo is the makeover of IndexTool, a leading provider of web analytics software in internet marketing that was acquired by Yahoo.

Yahoo Web Analytics is much similar to Google Analytics and is a powerful tool for enterprise. The only feature that stand up Yahoo Web Analytics against Google is its Real Time reporting about visitors’ behavior on the website without having any pageviews limit. This will help webmasters to analyze new performance of new contents quickly. Yahoo Web Analytics also features flexible and powerful tools and dashboards.

Other features of Yahoo Web Analytics include:

• Advanced Campaign Management
• drag & drop data filters
• custom report wizards
• segmentation selector
• Real-Time Segmentation
• Live Cost Analysis
• Merchandise Reporting
• Scenario Analysis
• Marketing Workflow Management
• Others

These features will enable online marketers to have better visitors experience and will help increasing sale and reducing cost.

Yahoo Web Analytics is still in beta and will have a stick competition with the Giant Google Analytics. Only the time will tell if Yahoo Analytics could stand befor Google Analytics. Currently Yahoo Web Analytics is being offered to a few beta testers, application developers and advertisers and rest will be entertained later this yearand the next.

Click Here Visit Yahoo Web Analytics