A big launch event of Apple’s 3G iphone in 22 countries all over the world was held yesterday. But it was a very bad situation when Apple faced technical problem with its O2 network in UK. At that moment customers at Apple stores found themselves unable to activate the newly purchased 3G device.

O2 network is the only contractor of iphone in UK. The actual problem was extended by the old users when they tried to update the software to reactivate their first generation iphones at the same time. Due to heavy burden on iTune servers, customers has faced this problem.

Apple had already faced problem on Thursday, after the replacement of its new MobileMe service with .Mac, when most of its users got trouble to access their accounts.

Apple Inc. is new in the iphone. It’s a big hit to the Apple’s popularity with continuous failures in its systems. In future Apple may face high competition and market problems by its competitors.