Communication

“Any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, it may involve conventional or unconventional signals, may take linguistic or non-linguistic forms, and may occur through spoken or other modes.”

Or in simple words;

Communication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions.

Communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process. For communication to be effective, the message must mean the same thing to both the sender and the receiver.

Business Communication

Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale.

In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth.

In business, communication is considered core among business, interpersonal skills and etiquette.

Historical Background

Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet written from left to right. After that, many books appeared on written communication principles. In a result of this, Greek started her very first library.

When communism was ruling China, communication had become the biggest challenge within the vast government as well as between government and people. 1st in China and then in Rome postal service was launched. After that paper and printing press was invented in china that made communication easier.

Hence, today’s principles of communications are founded on a mixture of ancient oral and written traditions.

Organization

The arrangements between individuals and groups in human society that structure relationships and activities (Business, Political, Religious or social).

In other words,

A group of people identified by shared interests or purpose, for example, a “Bank”.

Lifeblood of an Organization

Communication is the lifeblood of an organization. If we could somehow remove communication flows from an organization, we would not have an organization.

It is needed for:

  • Exchanging information
  • Exchanging options
  • Making plans and proposals
  • Reaching agreement
  • Executing decisions
  • Sending and fulfilling orders
  • Conducting sales

When communication stops, organized activity ceases to exist. Individual uncoordinated activity returns in an organization. So, Communication in an organization, is as vital as blood for life.

Types of Business Communication

There are two types of business communication in an organization:

  1. Internal Communication
  2. External Communication
  1. Internal Communication

  2. Communication within an organization is called “Internal Communication”.

    It includes all communication within an organization. It may be informal or a formal function or department providing communication in various forms to employees.

    Effective internal communication is a vital mean of addressing organizational concerns. Good communication may help to increase job satisfaction, safety, productivity, and profits and decrease grievances and turnover.

    Under Internal Business Communication types there come;

    a) Upward Communication
    b) Downward Communication
    c) Horizontal/Literal communication

    a) Upward Communication

    Upward communication is the flow of information from subordinates to superiors, or from employees to management. Without upward communication, management works in a vacuum, not knowing if messages have been received properly, or if other problems exist in the organization.

    By definition, communication is a two-way affair. Yet for effective two-way organizational communication to occur, it must begin from the bottom.

    Upward Communication is a mean for staff to:

    • Exchange information
    • Offer ideas
    • Express enthusiasm
    • Achieve job satisfaction
    • Provide feedback

    b) Downward Communication

    Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important (mission) and what is valued (policies).

    Downward communication generally provides enabling information – which allows a subordinate to do something.

    e.g.: Instructions on how to do a task.

    Downward communication comes after upward communications have been successfully established. This type of communication is needed in an organization to:

    • Transmit vital information
    • Give instructions
    • Encourage 2-way discussion
    • Announce decisions
    • Seek cooperation
    • Provide motivation
    • Boost morale
    • Increase efficiency
    • Obtain feedback

    Both Downward & Upward Communications are collectively called “Vertical Communication”

    c) Horizontal/Literal communication

    Horizontal communication normally involves coordinating information, and allows people with the same or similar rank in an organization to cooperate or collaborate. Communication among employees at the same level is crucial for the accomplishment of work.Horizontal Communication is essential for:

    • Solving problems
    • Accomplishing tasks
    • Improving teamwork
    • Building goodwill
    • Boosting efficiency

  3. External Communication

  4. Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization, such as vendors and customers.
    It leads to better;

    • Sales volume
    • Public credibility
    • Operational efficiency
    • Company profits

    It should improve

    • Overall performancee
    • Public goodwill
    • Corporate image

    Ultimately, it helps to achieve

    • Organizational goals
    • Customer satisfaction

Advertisement

196 Responses to “Business Communication and its Types”

Pages: [4] 3 2 1 » Show All

  1. 196
    alex nyagawa Says:

    requirements to be done in order to have effective communication

  2. 195
    shumaila Says:

    i like it

  3. 194
    penis breath Says:

    CUTE LITTLE BUNNYS
    AHHHHHHHHHHHHHHHHHHHHHHHHHHH!

  4. 193
    Donald Oquendah Says:

    Well presented and easy to understand. Thanks very much you have made me simplify my work load.

  5. 192
    sagheer arshad Says:

    it helped me a lot which i could not imagin. i thnk full to all those persons who prepared this site for learners.

  6. 191
    yash vardhan singh Says:

    very good and nice pic……………thanks.

  7. 190
    rituraj kumar Says:

    The different type of communication between b to b and b to outsider was presented in very well manner.

  8. 189
    ishaq Says:

    nice,i really appreciate,coz it helps

  9. 188
    JENNIFER Says:

    CLEAR CUT INFN

  10. 187
    frank kwesi ansah Says:

    I do appreciate how the topic has been explained for public view, please keep this up!

  11. 186
    Generalie.exe. Says:

    This information has been of real importance to me. thank you.

  12. 185
    MONAE Says:

    Excellent writing, I need more article about Business communication and others subjects

    thanks

    monaem

  13. 184
    ahsan Says:

    nice it easy

  14. 183
    manisha jadhav Says:

    thanx giving such information

  15. 182
    sumi Says:

    very nice.easy language,detail information,chart all these r very importent4 a better understanding which have been maintained properly.i wish we’ll get more information like this.

  16. 181
    okari Says:

    wow!excellent work!keep up!

  17. 180
    Ismail Says:

    Its very great to offer something to the people, a web page like yours is welcomed by any one and i really interested your page and thank to u for your grants

  18. 179
    fida khan Says:

    intrestng page,i like it

  19. 178
    al ansari ibrahim Says:

    its awesome,, simple and bold. is really a nice work , tnx to d author

  20. 177
    Muhammad Bilal Says:

    plz also merits and demerits of flow of communication.
    thanxxxx

  21. 176
    sameera Says:

    its really very good.Iqam a teacher and it will help me alot to make my students prepare for this question.

  22. 175
    Hitesh Says:

    Thanksss Kal mere exams h aur padhai ka man ho nai ra tha internet se padhne me maza b ata h aur bat dimag me b bethti h ♥

  23. 174
    ayo Says:

    This is an awesome write up. Very educative and informative. Simple and really good way to pass a message across, shows you do know what communication is all about. God bless you!

  24. 173
    Doreen Says:

    please send me samples of the questions of this topic….thanks for the lesson

  25. 172
    maereka shingirai Says:

    good tackling and adherence to particular subject

  26. 171
    roshan Says:

    thnks loddzzz.. very precise…

  27. 170
    ISRAR AHMAD Says:

    i am very thankful to you to help me understanding this particular topic.

  28. 169
    sarika verma Says:

    this page is out standing its help me and i am inspired this page and it is very important in my education

  29. 168
    Moin Says:

    It is highly appreciable.

  30. 167
    sumit nirala Says:

    good

  31. 166
    Cherry Says:

    Nice article. But i have a question, is it not horizontal/lateral? Because it is written horizontal/literal.

    I think it is lateral. Because in this semester, i am going to teach business communication and your article is the first one i have opened. I find it of great value.

  32. 165
    rabi Says:

    itz a really good page……

  33. 164
    mani Says:

    very good and nice to understand

  34. 163
    Jabed Says:

    excellent definition and classification

  35. 162
    Zeeshan Rafique Says:

    The shared link is absolutely accurate communication is suppose to like that way u r communicated. i really appreciate that person who has been actually wrote this. Thanks, Allah keeps you Save and gv lot of happiness

  36. 161
    Mallesh Says:

    It’s very excellent. I say thanks who behind this work.

  37. 160
    nasir ali Says:

    absolutely well it is well bcz of using simple eng.thnx

  38. 159
    sadam hussain Says:

    send me imformation about every thing. i will be very thank full to you.

  39. 158
    iman khan Says:

    ihad go through many stuff bt ur page made me to undrstand it in a bettr way….realy gud one…..

  40. 157
    nuur Says:

    i want to prove my ability

  41. 156
    Usman Says:

    Its really outstanding

  42. 155
    sheikh shobi Says:

    keep it up..gr8 work!!

  43. 154
    ROLANE OTIENO Says:

    purpose of business communication

  44. 153
    inayat khan Says:

    this is something outstanding. I really impress from your page. keep it up.
    thanks!

  45. 152
    hailu giragn zeleke Says:

    i need business communication module

  46. 151
    Deeps Says:

    The shared knowledge by you is really good stuff. actually your page was the first which glanced for business communication, & in the first glance it gave a good picture to me.. Thanks.

Pages: [4] 3 2 1 » Show All

Leave a Reply

Follow Me on Twitter