Communication

“Any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, it may involve conventional or unconventional signals, may take linguistic or non-linguistic forms, and may occur through spoken or other modes.”

Or in simple words;

Communication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions.

Communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process. For communication to be effective, the message must mean the same thing to both the sender and the receiver.

Business Communication

Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale.

In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth.

In business, communication is considered core among business, interpersonal skills and etiquette.

Historical Background

Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet written from left to right. After that, many books appeared on written communication principles. In a result of this, Greek started her very first library.

When communism was ruling China, communication had become the biggest challenge within the vast government as well as between government and people. 1st in China and then in Rome postal service was launched. After that paper and printing press was invented in china that made communication easier.

Hence, today’s principles of communications are founded on a mixture of ancient oral and written traditions.

Organization

The arrangements between individuals and groups in human society that structure relationships and activities (Business, Political, Religious or social).

In other words,

A group of people identified by shared interests or purpose, for example, a “Bank”.

Lifeblood of an Organization

Communication is the lifeblood of an organization. If we could somehow remove communication flows from an organization, we would not have an organization.

It is needed for:

  • Exchanging information
  • Exchanging options
  • Making plans and proposals
  • Reaching agreement
  • Executing decisions
  • Sending and fulfilling orders
  • Conducting sales

When communication stops, organized activity ceases to exist. Individual uncoordinated activity returns in an organization. So, Communication in an organization, is as vital as blood for life.

Types of Business Communication

There are two types of business communication in an organization:

  1. Internal Communication
  2. External Communication
  1. Internal Communication

  2. Communication within an organization is called “Internal Communication”.

    It includes all communication within an organization. It may be informal or a formal function or department providing communication in various forms to employees.

    Effective internal communication is a vital mean of addressing organizational concerns. Good communication may help to increase job satisfaction, safety, productivity, and profits and decrease grievances and turnover.

    Under Internal Business Communication types there come;

    a) Upward Communication
    b) Downward Communication
    c) Horizontal/Literal communication

    a) Upward Communication

    Upward communication is the flow of information from subordinates to superiors, or from employees to management. Without upward communication, management works in a vacuum, not knowing if messages have been received properly, or if other problems exist in the organization.

    By definition, communication is a two-way affair. Yet for effective two-way organizational communication to occur, it must begin from the bottom.

    Upward Communication is a mean for staff to:

    • Exchange information
    • Offer ideas
    • Express enthusiasm
    • Achieve job satisfaction
    • Provide feedback

    b) Downward Communication

    Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important (mission) and what is valued (policies).

    Downward communication generally provides enabling information – which allows a subordinate to do something.

    e.g.: Instructions on how to do a task.

    Downward communication comes after upward communications have been successfully established. This type of communication is needed in an organization to:

    • Transmit vital information
    • Give instructions
    • Encourage 2-way discussion
    • Announce decisions
    • Seek cooperation
    • Provide motivation
    • Boost morale
    • Increase efficiency
    • Obtain feedback

    Both Downward & Upward Communications are collectively called “Vertical Communication”

    c) Horizontal/Literal communication

    Horizontal communication normally involves coordinating information, and allows people with the same or similar rank in an organization to cooperate or collaborate. Communication among employees at the same level is crucial for the accomplishment of work.Horizontal Communication is essential for:

    • Solving problems
    • Accomplishing tasks
    • Improving teamwork
    • Building goodwill
    • Boosting efficiency

  3. External Communication

  4. Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization, such as vendors and customers.
    It leads to better;

    • Sales volume
    • Public credibility
    • Operational efficiency
    • Company profits

    It should improve

    • Overall performancee
    • Public goodwill
    • Corporate image

    Ultimately, it helps to achieve

    • Organizational goals
    • Customer satisfaction

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201 Responses to “Business Communication and its Types”

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  4. humayun azhar siddiquipak
    May 26th, 2008 at 3:54 pm

    I am an English Language teacher and have done some commercial correspondence courses. I want to do something in this field also. So I want help, what should I do in the early classes of Communication and how should I carry on.

    Regards

  5. easy english notes send me of MBA every subject especialy BCRW.

    Thanks

    Irfan

  6. Am a auniversity student doing information technology and i would like you to help me send the definition of upward,downward,horizontal and diagonal communications to me via my e-mail adress below

    aliamiketonnytonny@yahoo.ca
    thanks

  7. I am persuing MBA.i need notes on business communication.

  8. what topics do u need sandeep!

  9. thank u very much for postin it…it will really help me in ma assignment…

  10. easily to keep in mind because of numbering

  11. I am a professor of Management teaching management subjects to post graduate students of Management. I have liked these notes on Business Communication & have recommended to my students to study & take advantage of this. I would very much appreciate if you could send me a complete set of notes on this as well as other management subjects for the benefits of my students.
    Thanks
    S.P.Batra

  12. @ Suraj Prakash

    Thanks for comments,
    Complete list of posts about Business Communication/Career is here: http://www.rizwanashraf.com/ca.....unication/
    In future when i write more on Business Communication, i will publish here, Thanks.

  13. first of all i am very thankful to you for providing me such useful information. i am a student of mba and serching about my topics and this link gave me all the information which i neede. thanks a loat.

  14. mohammad faizanpak
    March 30th, 2009 at 11:59 pm

    i have a question regarding formal communication. i want this answer to be answered tomorrow only because i have an assignment to submit.The question is:

    It is a well acknowledge fact that all forms of External and internal written Business communication have an inherently formal and impersonal style which do not necessarily reflect the personal characteristics of the individuals responsible for the communication. Give six reasons why this style is strictly adopted in large and complex business organizations..

  15. 1. WHY DO WE SAY THAT BUSINESS COMMUNICATION IS A TWO WAY PROCESS?

    2. WRITE SHORT NOTE ON THE FOLLOWING:
    DOWNWARD COMMUNICATION
    DIAGONAL COMMUNICATION
    HORIZONTAL COMMUNICATION

  16. wow
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  17. This is very useful for my exam.. thank you…

  18. thanxxxxxxxxxxxxxxxxxxxxxx alot :-)

  19. I am a student of CA. I am in module C now. Can you please help me learning concept about feedback and its importance in communication cycle..???

  20. I m student of MBA.I need notes on business communication

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  23. i need notes for the assignment of buisness report
    Q 1 The profit of a manufacturing industry are on the download trendfor the last three years,although sales have been steady.the management is anxious to find out the reason and measures to arrest (stop)the decline. me asked to investigate and report.
    (1)Outline of the report
    (2)Text body
    (a)Investigation
    (b)Selling
    (3)Terminal section
    (A)Conclusion
    (B)Recomendation

  24. hello dear, ur notes are realy superb, actualy today it was my first class of business communication, n i realy gained alot from ur notes,.,.,

  25. All the notes are very useful. Thanks

  26. MR BILAL ARIF MUGHALpak
    September 19th, 2009 at 3:50 pm

    it is very benifical web thank for business communication notes

  27. It realy very good.this is my first read about the business communication.and very useful.Thank you

  28. it is superb.puple can understand easily this b.c.notes

  29. Salam
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  30. i have just started my mba..and its really good and informative for me..thanksss

  31. sidramin
    salam
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  32. Check this if you find here http://notesdesk.com/

  33. abhishek purwarpak
    October 11th, 2009 at 2:48 pm

    i want answer of what are the advantage and disadvantage of of verbal and non verbal communication?

  34. About business communication types check this link http://notesdesk.com/notes/bus.....unication/

  35. i want notes of BCR for class b.com2 so plzz help me by sending notes of BCR i shall thankfull to u .

  36. really good information provided about business communication… it worth reading

  37. thanks for providing me such good information its help me to enhans my commnication skills ina better way

  38. hello dear friends i m a student of M.com & i want notes of economics for class M.com so plzz help me i shall thankfull to u .

  39. Thanks for providing good information about business comunication.Its very useful and help us to improve our business comunication.

  40. Thanks.
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  41. i completed my assignment.
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  42. the notes are very easy and puples can learn easily about business communication as i learnt a lot.

  43. these notes are not enough as i want detail.

  44. irfan munir jalbanipak
    December 5th, 2009 at 11:43 am

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  45. Rana Shaffaqat Alipak
    December 9th, 2009 at 9:08 pm

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  47. Really very useful and easy to understand notes

  48. md. safatul kabirpak
    December 15th, 2009 at 5:52 am

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  49. I m student of MBA.I need notes on business communication
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  50. Mohamed Hussainpak
    December 30th, 2009 at 5:20 pm

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  51. irfan munir jalbanipak
    January 1st, 2010 at 5:38 pm

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  52. I AM ENGINEERING STUDENT I WANT A NOTES OF BUSINESS COMMUNICATION

  53. I am student of MBA please give me business communication notes in easy english

  54. Mr.rizwan i m from Pakistan and student of MBA in HAMDARD UNIVERSITY,my teacher said to me that try to use own words,and from the book of thills & and bovee,if i put your definition in exams,wil he satisty or not?plz reply me waiting.

  55. Muhammmad hayatpak
    January 30th, 2010 at 1:16 pm

    Salam,,,
    Sir im student of BBA part one second semester…
    Sir im willing for notes of business communicatio and guidline about all subject of business?
    thanks

  56. Very useful stuff about business communication types

  57. i need the notes of income tax
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  58. thanks very useful notes of business communication

  59. Hello Every Body
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  60. Please send me detial of business communction.
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    regards
    Majeed

  61. I am the student of Bcs (Hons) and also the student of DIT,i want some notes about the business communication. and you helped me and also using your notes of b.communication.

  62. Hi! very nice notes on business communication. Is it possible for you to provide us notes about IT management?

  63. Plz if any have notes on basic Macroeconomics concepts
    wait of ur reply
    thanx

  64. Very helpful notes on business communication. Could you please provide us some others related to IT management course?

  65. Assalam,
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  68. abrar hussain akhtarpak
    March 3rd, 2010 at 2:24 am

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  70. nice material on business communication, is this possible if you provide some notes on IT management

  71. kaif md mahbubpak
    March 7th, 2010 at 9:32 am

    hi,
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  72. thanx alot for this i selected it for my presentation for biztek universoty pak pray for me guys take care ALLAH HAFIZ

  73. You did a wonderful job kindly provide us some other notes on business process design and organizational management.

  74. i m student of MBA AND need the notes of business communication. so kindly give me notes

  75. Fotoh Lazarus Eladpak
    March 16th, 2010 at 10:47 pm

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  76. Syed Salman Abbaspak
    March 17th, 2010 at 1:34 am

    Hello, thanks for publishing this material, Actualy i missed my first class of Business communication in BBA, thanx for posting :).

  77. Thanks!!!!!!!!!it helped me to complete my comm. skills assignment….

  78. Jahanzeeb Fitratpak
    April 2nd, 2010 at 2:10 pm

    I am doing BBA these notes are very useful it help the students to understand easilly.
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  79. it was really helpfull in doing my assignment.thnks and i really prefer it for other students of busines studies.

  80. Very helpful Info!!! Needed exactly this for one of my presentation

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  81. Dear Sir,

    pls give me notes on the question is define communication and explain the nature of communication it should be minimum 8 pages

  82. mohamed abdullahi hirsipak
    April 23rd, 2010 at 11:46 pm

    there are two different types of communication:

    1: internal communication in an organisation.
    2: external communication in an organisation

  83. Syed Mubasherpak
    April 24th, 2010 at 2:18 pm

    very nice explanation……………..!!!!!!!!!!!

  84. mehwishtariqpak
    May 5th, 2010 at 11:28 pm

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  86. hmary sir bohat nikammy thy.unho n kuch nae parhaya.ap ka ye article bohat help full tha thank u

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    May 20th, 2010 at 11:48 pm

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  89. its really good and informative, also concise in its form.

  90. Ahtasham Ansaripak
    May 26th, 2010 at 1:42 pm

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  91. sir,i am a student of MBA.i need material on the following topics.
    1.concept of culture,national cultural variables annd individual cultural variables.
    2.description of five major influences on personal ethics.
    3.description of various challenges that business face in handling new technologies in managing their information for produvtivity inside and outside the organization.
    4.description of word proposal in communication.and different kinds of proposals.
    5.organizational plans for message using direct approach.and non verbal communication.

  92. THIS IS VERY GOOD MATERIAL OF B COMMUNICATION.I LIKE IT AND ITS HELP ME VERY MUCH IT IS IN SAMPLE WORDS.

  93. Arfan Ahmed Shaikhpak
    July 1st, 2010 at 11:47 pm

    Salam Sir
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    Arfan Ahmed Shaikh

  94. Dear sir am a student of Giff Ghana and this site is really helping me a lot, But please i need some note under Bussiness Communication in simple english please do help me out.

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  96. Its really good matrial about business communication with nice example.But i want more data and material from my study.It it si possible please upload more data for Business communication student.

  97. A.Qayuum Dogarpak
    July 26th, 2010 at 6:21 pm

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  99. plz snd me answer ok this question
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  100. plz snd me answer ok this question
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  102. To whom is may concern
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  103. Md. Anaitur Rahmanpak
    October 7th, 2010 at 10:32 am

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    Md. Anaitur Rahman
    Email: anait.bd@gmail.com
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  104. plz also send different type of letters and the key points of writing business letters.awaited for you kind help.THANK YOU FOR SERVING.

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  106. aoawrwb…jazakumullahu khairan for ur website ..good.. but i am confused if y r rizwan ashraf or rizwana ashraf…

  107. Hello everybody
    I read most of contents mention from different personals and found as Students, Teacher, Working in some companies etc.but i’m living in china & running foreign trade and exporting from China to different part of Africa and Asia.

    My qualifiction is F.A but i have experience in busienss field nearly 9 years from China.

    Now i feel little difficulty to writting a letter and correspondence internationally.

    Could you advise me some tips or provide some short and easy notes those help me to improve my correspondence.

    I will appreciate it.

    Thanks /Wajid
    skype:- waaslam

  108. excellent. thanks for offer such a great message about business comminication.—santosh from st.thressa institute of eng.college, garividi, vizianagaram,and hra pradesh.
    l

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  111. Good presentation.

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  113. EXCELLENT THEORY WAYS TO WRITTEN .
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  114. i need Business communication notes if some one has than email me thanx>>>>>>>>>>>>>

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  116. Actually I have already got some other resources related to Business communication, but this site really enlarge and enrich my deep understanding on it. i suppose that This site content support my study and also my profession as a teacher. thank you very much.

  117. i got a alot of information about the communication…..

  118. i appriciate this affort but want to learnmore

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  120. sir,
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  121. Hi every one I am Sir Jaffar Teacher of Commerce group if any one wants any kind of help or Home tution so you may contact me at 0345-3593392 or my E-mail add: is “siyan_mastermind@live.com”. THanks

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    February 28th, 2011 at 6:20 pm

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  125. Andre' Keithlemadre'pak
    March 30th, 2011 at 4:26 pm

    Good stuff, helped me in doing my term paper.
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  126. nice

  127. i required what is business? what are the communication skills required.pl tel example if i give a 52 inches tv to one hospital to prescribe the our products.if i am for not written contract for any year.now i am getting 2 lac orders
    i have got my tv payment .what i invest now hospital now not giving orders now from 2 months .what shall i do

  128. plz send me the method of correction of verbs. I M waiting urrgently Plz ………………..

  129. Ovavu khadijahpak
    May 10th, 2011 at 9:20 pm

    Quiet interesting

  130. this is really important notes that enable us to understand the basic about the business communication in addition this not only help toward business success but also give us good insight regarding the leadership that who run the organization in an effective and efficient way towards vision and goals.

  131. I want to know,what is “different emotional state ” in business context or in bus communication

  132. MUHAMMAD TASLEEMMpak
    June 7th, 2011 at 12:21 pm

    It’s absutly a good work for students helping them for their exam prepartion and understand an office environment.

  133. WELL, GREAT AFFORT. THANKS

  134. i like this notesng, but i am asking question that thus enough for learn bussiness communication and clear the paper. if this is than replay fast, becoz my paper are comming soon. thanx to take some knowdlege from your notes.

  135. its really very good work

  136. Najibullah Naseripak
    July 16th, 2011 at 11:56 am

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  137. this an excellent precise.
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  138. mohammad memonpak
    July 23rd, 2011 at 5:35 pm

    nice.

  139. Qaisar Raza Awanpak
    July 26th, 2011 at 2:48 pm

    Being a student of business i have really learned alot thanks alot every one for such a nice information…

  140. i want to know the kinds, quality,structure of business letter

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  147. I appreciate your contribution towards the terms Communication

  148. Helped a lot…..
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    thnx for d writers…..

  149. this kind of communication (internet explore) is also the most and important leg in the BC.

  150. Can I have articles about administrative assistant and executive secretary?

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    September 27th, 2011 at 3:22 pm

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  163. excellent definition and classification

  164. very good and nice to understand

  165. itz a really good page……

  166. Nice article. But i have a question, is it not horizontal/lateral? Because it is written horizontal/literal.

    I think it is lateral. Because in this semester, i am going to teach business communication and your article is the first one i have opened. I find it of great value.

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  172. maereka shingiraipak
    March 17th, 2012 at 3:04 am

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  173. please send me samples of the questions of this topic….thanks for the lesson

  174. This is an awesome write up. Very educative and informative. Simple and really good way to pass a message across, shows you do know what communication is all about. God bless you!

  175. Thanksss Kal mere exams h aur padhai ka man ho nai ra tha internet se padhne me maza b ata h aur bat dimag me b bethti h ♥

  176. its really very good.Iqam a teacher and it will help me alot to make my students prepare for this question.

  177. Muhammad Bilalpak
    April 4th, 2012 at 7:26 pm

    plz also merits and demerits of flow of communication.
    thanxxxx

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  183. manisha jadhavpak
    July 10th, 2012 at 8:02 pm

    thanx giving such information

  184. nice it easy

  185. Excellent writing, I need more article about Business communication and others subjects

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    monaem

  186. Generalie.exe.pak
    August 7th, 2012 at 1:46 pm

    This information has been of real importance to me. thank you.

  187. frank kwesi ansahpak
    August 20th, 2012 at 5:15 pm

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  188. CLEAR CUT INFN

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  190. The different type of communication between b to b and b to outsider was presented in very well manner.

  191. very good and nice pic……………thanks.

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  195. i like it

  196. requirements to be done in order to have effective communication

  197. THIS IS REALLY APPRECIABLE.

  198. Excellent

  199. ayaz aman shaikhpak
    October 23rd, 2013 at 12:45 am

    I am very thank full to you your page give me lot of information about business communication which is my tomorrow presentation topic…

  200. thats good guys

  201. Abdullah Lakhanipak
    November 2nd, 2013 at 11:24 pm

    informative..!!

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